Personal Branding for Doctors

Every great doctor has a story. We make sure it gets told.

Cops Media turns clinical expertise into content patients actually watch — scripting, filming, and editing short-form video for some of India's most recognised specialists.

3Specialist Doctors Featured
9+Short-Form Videos Produced
900K+Combined Instagram Following
3 CitiesMumbai · Delhi · Delhi NCR

Most doctors are excellent clinicians and reluctant storytellers. They know exactly what a patient needs to hear — but not how to say it in nine seconds, in front of a camera, in a way that stops the scroll.

That's the gap Cops Media closes. We sit with the doctor, pull out the one insight worth sharing that week, and turn it into a script, a shoot, and an edit — repeatable, month after month. No ring lights the doctor has to manage. No captions they have to write at midnight.

Below is a look at that process in practice, across an orthopaedic surgeon, a gastroenterologist, and a hair transplant specialist — three very different practices, one consistent system.

Case Studies

Doctors we've worked with

Real specialists, real practices, real short-form content — produced end to end by Cops Media.

Orthopaedic Surgeon & Sports Medicine · Mumbai
Dr. Manan Vora

Double board-certified orthopaedic surgeon specialising in minimal-access joint & sports injury care. Recognised among India's Top 10 Health Influencers, with a 350K+ Instagram community built on straight-talking health education.

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"Bachcha hai, samajh jaayega." But what if he doesn't?
No woman should be shamed for labour pain.
Your calf is your second heart.

Content Angle

Myth-busting & family-health advocacy — turning everyday phrases parents use ("bachcha hai, samajh jaayega") into teachable moments.

Format

Direct-to-camera hook, 15–30 second scripts, captioned for silent autoplay.

Cadence

Batched shoot days, edited and scheduled across the month.

Director & Head, Gastroenterology & Hepatobiliary Sciences · New Delhi
Dr. Shubham Vatsya

MD, DM Gastroenterology, leading the gastroenterology & liver sciences unit at a major Delhi hospital. Built a 500K+ Instagram following translating gut & liver health into everyday food advice.

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Power of Muskmelon 🍈
Power Of Black Coffee
Omega-3 Deficiency in Indians
3 Best Foods for Gas and Bloating

Content Angle

Everyday food-as-medicine series — ranking common foods and drinks by their real gut & liver impact.

Format

Ranking & listicle-style shorts built for high rewatch and save rates.

Cadence

Weekly series driven by a recurring content pillar, not one-off ideas.

Director, Dermalife · Hair Transplant & Dermatology · Delhi NCR
Dr. Gaurav Garg

MD Dermatology (Seth GS Medical College & KEM Hospital), internationally certified hair restoration surgeon with 18+ years and 10,000+ transplants performed.

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Minoxidil vs Hair Transplant
Hair Fall Myths!

Content Angle

Decision-simplifying content for a high-consideration procedure — comparisons and myth-busting patients search for before booking a consult.

Format

Comparison & myth-vs-fact scripts addressing the exact questions patients ask in DMs.

Cadence

Content mapped to clinic seasonality and consult booking cycles.

What We Do

One system, four moving parts

The same production system behind every case study above — built to run without adding to the doctor's workload.

01

Positioning

One clear promise for the practice, and a content pillar map built around it.

02

Scripting

Hooks and scripts written from real patient questions — not generic health tips.

03

Production

Batched clinic shoot days: 12–20 short videos captured in a single session.

04

Growth & Reporting

Editing, scheduling, and a monthly report tied to followers, reach, and enquiries.

How We Start

From first call to first shoot

1

Strategy Call

20 minutes to understand the practice, the audience, and what's already working.

2

Content Plan

Pillars, formats, and a first-month calendar shared before anything is filmed.

3

Shoot Day

One batched session at the clinic — no recurring disruption to patient hours.

4

Launch & Report

Content goes live on a schedule, with results reported back monthly.

Want your practice to look like this?

Tell us about your practice and we'll show you exactly what your first month of content would look like.